Reflections of 2025 from Margie Woods , Founder & Creative Director

As I reflect on 2025, I am filled with pride for how far VIKTORIA & WOODS has come. This has been a period of mindful transition moving from our 20th-anniversary celebrations in 2024 into a phase of deep operational preparation. While our vision of creating beautiful moments in harmony with the planet remains unchanged, we are now focused on building the foundations for our next chapter.

Significant milestones were reached this year as we worked toward our 2027 goal of 60% preferred fibers. Having first surpassed this milestone in 2024, we maintained strong momentum in 2025, most notably reaching 76% within our CORE offering. We also deepened our connection to the Australian landscape through a direct partnership with the Great Barrier Reef Foundation, actively contributing to vital reef restoration.

Looking toward the horizon, we are currently maturing our data collection across the entire value chain while returning to our core mission: creating beautiful, considered clothing unique to the V&W ethos. As ever, this journey remains one of progress, not perfection.

As we set our direction for 2026, we remain committed to evolving with the same care, intention, and creativity that has defined us for over two decades.

- Margie