Conscious Design Ethos
CONSCIOUS DESIGN ETHOS
OUR FOCUS
All Viktoria & Woods garments are carefully designed in timeless silhouettes with premium fabrications, ensuring they are loved for years to come or handed down with care.
OUR COMMITMENT
The use of natural fibres rendered into classic silhouettes remains ingrained in our design ethos. As we continue our thoughtful designs, we will increase responsible fabrication use, ensuring certified materials are utilised which protect people and the planet. We will continue to provide clear information to our customers.
We are committed to an in-house design business model where we can explore new opportunities for improvement in each part of the design process through to production.
We will continue to increase the longevity of our designs by returning key silhouettes with data driven sales prediction. We remain conscious of responsible end of life and opportunities to increase circularity.
OUR GOALS
100%
of material waste to be remade, recycled or donated
OUR APPROACH
Our preferred fibres are centred around responsibility for people and the planet. Whilst we have always worked with premium natural fibres for their connection to the planet and ability to return to the earth, we are now more selective than ever before.
We preference fabrics with internationally recognised certifications to ensure a responsible approach throughout the design and production process. From growing and farming origins, spinning and weaving to dying and treatments. Fabrics have a long and complex journey before they reach your wardrobe. By prioritising certification of fabrics it allows us to have more confidence in the whole process.
Through conscious design we carefully consider multiple opportunities for each garment to ensure we are continually meeting our high expectations of longevity, durability and end of life.
