Viktoria & Woods are pleased to announce the opening of Viktoria & Woods Chadstone.
Founder & Creative Director Margie Woods is thrilled to further expand V&W’s retail presence in her hometown with the opening of Viktoria & Woods Chadstone.
GOLDEN explore the concept behind Viktoria & Woods Chadstone:
“The Viktoria & Woods Chadstone flagship is a poetic manifestation of the Viktoria & Woods brand. A simple approach to design principles was applied to create an effortless interior with a pared-back, minimal yet elevated feel.”
“GOLDEN have designed an interior that is modern, textural and clean to differentiate the proudly Australian brand. To ensure customers were taken on a journey through the boutique, a strong sense of symmetry was applied to maximise the generous ceiling heights and provide a focal point to the Styling Suite at the back of the store. Honest materials have been used to provide design continuity between stores whilst reflecting the integrity of the brand.
Viktoria & Woods Chadstone is a timeless interior, grounded in textured minimalism and highlights the brand’s commitment to its Melbourne roots.” - GOLDEN
Viktoria & Woods Chadstone is the ninth flagship in the Viktoria & Woods emerging retail arm, including Paddington, Armadale, Emporium Melbourne, Sorrento, Queens Plaza, Mosman & Doncaster.